Технологии••NEXORA Editorial•TechCrunch
Apple to allow EU apps to use less alarming tracking consent screens
Summary
Apple will change its App Tracking Transparency prompts in parts of Europe. The move follows competition regulators' findings that the prior system advantaged Apple over third-party apps. The update will give developers more flexibility in how they ask users for tracking consent. No further details on scope or timing were provided.
Details
Apple said it will alter how apps in parts of Europe present tracking consent prompts, permitting less alarming formats for those screens.
The change comes after competition regulators indicated that the existing system favored Apple over third-party apps. In response, Apple will grant developers greater flexibility in how they request user consent for tracking.
The available information does not specify which parts of Europe are affected or what exact prompt formats will be allowed. No timelines for implementing the changes were provided.
Apple characterizes the update as a modification to App Tracking Transparency prompts that will enable more options for the wording and presentation of consent requests. There is no further detail on which developers or app categories will be eligible for the new options.
The information identifies the regulators' findings as the reason for the change but does not include additional technical or enforcement details.
NEXORA AI — Why it matters
The change alters how apps may request tracking consent in parts of Europe, potentially addressing regulators' concerns about competitive advantage.
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