Бизнес••NEXORA Editorial•thehindubusinessline.com
iQIYI Reports More Than 12% Growth in Daily Viewing Time During 2026 National Day Holiday
Summary
Premium titles drove an increase of more than 12% in daily viewing time on iQIYI during the 2026 National Day holiday period. Big-screen viewing accounted for nearly 60% of the total share.
Details
Premium titles contributed to a more than 12% increase in daily viewing time on iQIYI during the 2026 National Day holiday period, according to the platform’s snapshot.
The data indicate that content from the premium catalog was a key factor behind the higher viewing activity during the period. At the same time, viewing on big screens accounted for nearly 60% of the total share.
NEXORA AI — Why it matters
The figures highlight the role of premium content and big-screen viewing in iQIYI’s holiday consumption patterns.
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