Технологии••NEXORA Editorial•TechCrunch
Roku launches Roku Labs hub for experimental apps alongside other OS updates
Summary
Roku's latest OS update introduces Roku Labs, a new hub for experimental apps on the big screen. The update also brings personalized home screens to more markets, streaming subscription bundles and other enhancements. Roku Labs is intended as a space to discover and test experimental apps outside the main platform catalog. The update expands personalization options and adds bundled subscription offerings, according to the release.
Details
Roku has released a new operating system update that introduces Roku Labs — a hub for experimental apps designed for the big screen.
The update describes Roku Labs as a place where users can find and test experimental apps outside the platform’s main catalog.
In addition to Roku Labs, the OS update adds personalized home screens that will be available in more markets.
The update also includes the rollout of streaming subscription bundles that group services for users, along with other improvements noted in the release.
Roku presents these changes as a way to expand personalization options and provide a space for innovation through experimental apps in Roku Labs.
The combined changes aim to offer more varied content discovery and more flexible subscription options, based on the information provided.
As described in the update, users will gain access to the new experimental hub as well as the extended personalization and bundling features.
NEXORA AI — Why it matters
The update creates a dedicated space for experimenting with new TV apps and expands personalization and bundled subscription options for users.
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